Cold, cashmere who? Dollar turns up the heat with a sharper winter layer

MUMBAI: As winter tightens its grip across India, Dollar Industries Limited is making sure staying warm does not mean dressing dull. The innerwear major has rolled out its latest Winter Collection, combining everyday practicality with a cleaner, more tailored look through its Dollar Thermals and Dollar Ultra Premium Thermals.

Designed for consumers who want warmth without the waddling effect, the new range focuses on fit as much as function. The thermals come with 0 percent shrinkage, ensuring the silhouette stays intact long after repeated washes. Crafted from premium fleece fabrics, the collection promises consistent insulation and day-long comfort, while keeping the profile sleek enough to sit neatly under winter layers.

At the top end sits the Dollar Ultra Premium Thermals, made using 100 percent Super Comb Siro Clean Cotton Yarn. The emphasis here is on softness, durability and reliable heat retention. Specialised processing ensures minimal shrinkage and a longer life cycle, positioning the range as a season-long staple rather than a short-term fix.

According to Dollar Industries Limited managing director Vinod Kumar Gupta the collection is a response to how winterwear expectations are changing. “Consumers want warmth without compromising on style. Our winter portfolio reflects that shift, offering products that work across different climates while maintaining comfort and aesthetics,” he said.

The collection also leans into variety. With classic U-cuts, sharper V-necks and snug high-neck designs, the line-up caters to different layering needs and personal styles. Importantly, it spans men’s, women’s and kids’ ranges, turning thermals into a family affair rather than an afterthought purchase.

Price points are kept deliberately accessible. Dollar Thermals are priced between Rs 350 and Rs 500, while the Ultra Premium range sits slightly higher at Rs 450 to Rs 600. The products are available across select retail outlets nationwide, the brand’s official e-commerce store and major online marketplaces.

As winterwear becomes less about hiding under bulk and more about smart layering, Dollar’s latest drop signals a clear intent: to stay warm, look sharp and keep things comfortably within budget.