Cogncy duo turns AI into a content powerhouse

MUMBAI: Content is getting a glow up, and Cogncy Worldwide wants to lead the makeover. The newly launched company by Sujay Pal and Geetika Gulati blends AI with creativity to help organisations create, refine and distribute content with more intelligence and far less friction.

Built at the crossroads of content, human experience and technology, Cogncy aims to make the entire content ecosystem faster, sharper and far more consistent. The idea is simple yet ambitious, help organisations communicate with clarity at scale.

Sujay Pal, co-founder and CEO, brings over twenty years of experience in marketing, digital transformation and business strategy. His leadership roles at CitiusTech shaped his belief that content needs a stronger, more systematic backbone. At Cogncy, he focuses on building solutions that drive innovation and efficiency.

Geetika Gulati, co-founder and chief growth officer, also carries two decades of expertise in communications, brand storytelling and public relations. Having built narratives for major Indian and global brands across lifestyle, education, B2B and consumer categories, she now leads growth and strategic initiatives to ensure Cogncy’s content solutions deliver real, measurable impact.

Together, the duo hopes to transform how organisations view content by treating it as a core business driver rather than a last mile task.

“We have seen first hand how organisations struggle to make content work at scale. Too often, content is reactive and fragmented. We are building a system that fixes that from the ground up,” said Sujay.

“Since content has always shaped how organisations connect with their audiences, our focus is on transforming it and making it smarter, faster and more impactful with AI,” added Geetika.

With a blend of experience, ambition and technology, Cogncy Worldwide aims to turn content operations from a challenge into a competitive edge.