Cheil X reshuffles top deck with new leadership for Delhi and Mumbai

DELHI, MUMBAI: Cheil X has strengthened its leadership team across its two key markets, appointing Ritesh Rao as head of operations for Mumbai and elevating Kanika to head its Delhi office. The moves come as the agency rides strong momentum marked by fresh business wins and expanded client mandates.

Rao will oversee business growth and operational performance in Mumbai, bringing more than two decades of experience across integrated marketing, brand transformation and growth strategy. He most recently served as chief executive at 26five global lab, and has previously held senior roles at Creativeland Asia, Isobar and Lowe Lintas, working across sectors including FMCG, automotive, technology and media.

Kanika, who previously served as vice president, will now lead the Delhi office, focusing on Cheil X’s integrated, tech-first marketing approach spanning strategy, creative, commerce, experience and performance.

Positioned as a new-age creative agency, Cheil X blends data, technology and cultural insight to deliver full-funnel solutions across branding, content, influencer marketing, e-commerce and experience design. Backed by its refreshed leadership bench in Delhi and Mumbai, the agency is aiming to accelerate growth in an increasingly competitive market.