Brands
Casio sharpens India focus with locally made women’s watches
Tokyo: Casio is stepping up its India play, expanding its women’s watch portfolio with a new range of locally manufactured models aimed at a fast-evolving consumer market.
The Japanese watchmaker’s Indian arm has unveiled a curated lineup of 28 watches, led by 23 women’s models and supported by five men’s designs, underlining a clear strategic tilt toward women as a key growth engine. The move builds on Casio’s push to localise manufacturing while tailoring products more closely to Indian tastes.
Designed for modern, multi-role lifestyles, the new women’s collection spans metal bracelets, leather straps and dual-tone finishes such as gold-silver and rose gold-silver. For the first time, the range also introduces embellished designs, adding a touch of refinement without sacrificing everyday wearability. The watches are positioned for use across festive occasions, professional settings and daily wear.
Takuto Kimura, managing director of Casio India, said the country remained a critical market for the brand’s long-term growth. “By expanding our locally manufactured women’s portfolio, we are offering greater choice and stronger emotional connect, while staying true to Casio’s core strengths of quality, precision and reliability,” he said.
Manufacturing the new models in India is expected to improve availability and speed-to-market, while maintaining Casio’s global quality benchmarks. The company plans focused marketing and retail initiatives around the upcoming festive season to support the rollout.
The Made-in-India collection is available across Casio exclusive stores and authorised retail partners nationwide.
As competition intensifies and women emerge as decisive buyers, Casio is betting that local manufacturing, sharper design and lifestyle relevance will keep its watches ticking in India’s crowded timepiece market.