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Brands ride on the 10-year challenge wave
MUMBAI: While Facebook’s latest viral trend #10YearChallenge is being seen as a negative conspiracy; an attempt to "train a facial recognition algorithm on aging" by many, brands have leveraged the upward tide of its popularity in an interesting manner by sharing their own versions of the challenge. From modest to quirky, the responses are drawing a lot of attention on social media. Check out a few of them below:
1. Acer boasts about its improved design and efficiency
#10YearChallenge accepted. Lesser pounds, snazzier designs and the same old spirit to explore beyond limits. pic.twitter.com/874PdISO9Z
— Acer India (@Acer_India) January 17, 2019
2. Durex goes quirky again
A coming of age story. Buy now: https://t.co/bYeb2FWoR1. #10YearChallenge pic.twitter.com/LgEaUUiu3h
— Durex India (@DurexIndia) January 16, 2019
3. Fevicol’s hilarious take on its ‘Mazboot Jod’
Challenge accepted! 😉 #MazbootJod #10YearChallenge pic.twitter.com/nArmbEcjGi
— Fevicol (@StuckByFevicol) January 16, 2019
4. Manforce changes the taste of the challenge
Manforce Condoms, changing the taste of pleasure since 2009. #10YearChallenge#Taste #Pleasure #chocolate #lips #love #Since2009 pic.twitter.com/cdfTo02vH9
— Manforce Condoms (@ManforceIndia) January 16, 2019
5. Swiggy’s ‘Ladka Nikal Chuka Hai’ is all the assurance you need
Now we actually know ki "Ladka Nikal chuka hai!" #10yearchallenge pic.twitter.com/qeMFOKr9ov
— Swiggy (@swiggy_in) January 16, 2019
6. Tinder truly drives nostalgia home
Wait, what's an Orkut? #10YearChallenge pic.twitter.com/ONn5pYnGUc
— Tinder India (@Tinder_India) January 16, 2019
7. Uber Eats brings in the latest viral star to its feed
#EggGang x #10YearChallenge! 'Cause why not! #Egg #WorldRecord #KylieJenner #WorldRecordEgg #UberEatsIndia #UberEats pic.twitter.com/oi0LOIOYqr
— Uber Eats India (@UberEats_IND) January 15, 2019
8. Talk about personalisation and Zomato is ready with its unique take
10 minute challenge, anyone? pic.twitter.com/Dfgx7QDetc
— Zomato (@Zomato) January 16, 2019
9. Google India changing how we have known things since ever
From task list to ask list. #10YearChallenge pic.twitter.com/pPC2paNPDz
— Google India (@GoogleIndia) January 17, 2019
While all these brands flowed with the wave of showing changes in the narrative over the past decade, a few brands managed to show how some things never change.
10. Airtel then and Airtel now
Time sure does fly. But some things remain the same. #10YearChallenge #Airtel10YearChallenge #AirtelSeychelles #Seychelles #Airtel pic.twitter.com/dB9rRIB6Mp
— Airtel Seychelles (@airtelsesel) January 17, 2019
11. Amul India’s utterly butterly take on its evergreen presence
Our take on Fb's latest meme! pic.twitter.com/5bZvr2N9xO
— Rahul da Cunha (@RahuldaCunha) January 18, 2019
12. Kaya promotes its timeless beauty idea
13. Finolex Pipes shows longevity
Built to last for years. Our range of Pipes are corrosion-free & leak-proof which keeps them going!#10YearChallenge pic.twitter.com/IkqjJxvlsl
— Finolex Pipes (@FinolexPipe) January 17, 2019
14. KamaSutra India takes pleasure 10 years ahead
10 years on, the lovemaking will still go strong. #10YearChallenge pic.twitter.com/LFmuiL747E
— KamaSutra_India (@KamaSutra_In) January 17, 2019
15. KFC India says taste is never out of fashion
Finger lickin' goodness never goes out of fashion. #10yearchallenge pic.twitter.com/50jhYNuvmg
— KFC India (@KFC_India) January 16, 2019
16. Godrej Nature’s Basket brings in a fresh take
Freshest then, freshest now. Some things just don't change, isn't it? #10YearChallenge pic.twitter.com/6i4u5eFr3U
— GodrejNaturesBasket (@NaturesBasket) January 17, 2019
17. Parle G hasn’t changed a bit
#10YearChallenge pic.twitter.com/gvmGU7l7lh
— Parle-G (@officialparleg) January 18, 2019