Blenders Pride Fashion Tour enters the Futureverse

MUMBAI: Step aside, the runway just got a reboot. Blenders Pride Fashion Tour kicked off its Gurugram edition, plunging fashion into the Futureverse, where couture meets code and the audience doesn’t just watch, it experiences.

The showcase, themed Fashion’s Next Move, transformed the runway into an interactive universe. From Tamannaah Bhatia sharing the stage with humanoid robots to Shahid Kapoor’s holographic showstopper, every moment blurred the line between reality and digital spectacle. Motion-sensing visuals followed every step of the models, while dynamic projections stitched the story together, making fashion not just seen, but felt.

Designers Falguni and Shane Peacock, in collaboration with the Fashion Design Council of India, delivered futuristic silhouettes that reflected a global, forward-thinking vision. The Gurugram edition highlighted the cultural shift in fashion, where audiences crave immersion as much as elegance.

Pernod Ricard India CMO Debasree Dasgupta said, “We’ve taken a bold step into the Futureverse of fashion, creating an immersive experience where technology and style coexist seamlessly. It inspires the next generation to see fashion as a living, evolving expression of identity and innovation.”

Designers Falguni and Shane Peacock added, “Blenders Pride Fashion Tour has always pushed creative boundaries. This edition shapes a new narrative where innovation and creativity define the next era of style.”

FDCI chairman Sunil Sethi, praised the collaboration, noting that the Gurugram showcase celebrates creativity and sets the pace for Indian fashion’s future. Shahid Kapoor and Tamannaah Bhatia shared their excitement, calling the blend of high fashion and technology electrifying and a glimpse into the next evolution of the industry.

The tour now heads to Jaipur, where designers Abhishek Patni and Namrata Joshipura will present high-octane couture alongside miss universe Harnaaz Sandhu and rapper Raftaar on December 6. Fashion, it seems, is not just moving forward, it’s leaping into a digital dimension.