BirlaNu launches AI-driven film celebrating every home as a castle

NEW DELHI: BirlaNu, part of the CKA Birla Group, is turning houses into castles with its first AI-driven brand film, ‘Every Home is a Castle’. The film blends cutting-edge technology with heartfelt storytelling to capture the pride and emotion every home holds, no matter its size.

Created with the creative guidance of DDB Mudra and produced by EIPI Media, the film extends BirlaNu’s ongoing “Build Your World” campaign, highlighting how the brand supports families from foundation to finish. By using AI-led visual storytelling, BirlaNu showcases how its products: from pipes and walls to roofs and putty, transform houses into milestones of belonging and security.

BirlaNu managing director and CEO Akshat Seth said, “A home is built with emotion as much as materials. This film reflects our commitment to creating spaces that endure and stories that last, reminding families that BirlaNu is with them at every stage of the journey.”

The film is designed to resonate with everyday life, combining reliability, sustainability and aspiration in one immersive experience. It can be viewed on the BirlaNu YouTube channel, marking a step forward in positioning the brand not just as a provider of construction materials but as a partner in shaping secure, personal and future-ready homes.

With ‘Every Home is a Castle’, BirlaNu is proving that building dreams can be both technological and deeply human, one home at a time.