Bhaskar breaks the news and the numbers with 2.1 crore MAUs on poll day

MUMBAI: When Bihar went to the ballot, India went to the Bhaskar app. Election Result Day on 14 November didn’t just reveal political winners, it also crowned a digital one, with Dainik Bhaskar registering a staggering 2.1 crore monthly active users (MAUs) nationwide and clocking an industry-leading 21 minutes of average time spent per user, the highest among all news apps in the country.

For India’s largest-circulated newspaper group and one of the biggest Hindi and Gujarati digital news platforms, the day marked a decisive win in the battleground of credibility, speed and engagement, the very pillars that shape election-day news consumption.

Driving this surge was a full suite of bespoke, high-engagement election features built specifically for the Bihar polls. The app rolled out everything from deep-dive programming on Bihar’s political history to second-by-second results updates, an AI-powered election chatbot, Bhaskar’s Reporter Poll, interactive quizzes, short reels, live video streams, a constituency-wise results map, a candidate suggestion survey and even a civic-issues portal.

The result? Not just page views, but stickiness, the kind every digital news brand chases, but few achieve at scale.

Dainik Bhaskar Newspaper Group promoter director Girish Agarwal summed up the moment with clarity, “When India and Bihar wanted credible, real-time information on elections, they turned to the Dainik Bhaskar App and they stayed with us for an average of 21 minutes. This unparalleled engagement positions Dainik Bhaskar App as the most powerful and effective platform in India at scale.”

As political tides shifted in Bihar, so did the digital scoreboard and on this front, Bhaskar didn’t just break the news. It broke the numbers too.