BARC Week 33 : HUL remains top advertiser

Mumbai: The top-ten advertiser list for Barc Week 33 was led by FMCG giant Hindustan Unilever with ad volumes of 4393.11 (‘000 secs). The second position was secured by Reckitt Benckiser India which registered total ad volume of 4143.51.

Cadburys India was at the third spot, though at 838.96 (‘000 secs) its ad volumes were significantly lower than that of RB. Godrej Consumer Products, and Brooke Bond Lipton India stood fourth and fifth respectively. UNSP-GEN-PERSONAL Greetings/Announcement was the new entrant at number six. It was followed by Procter & Gamble, Asian Paints (I), Colgate Palmolive India and ITC.

Among the brands, RB’s Brand Dettol dominated with four products including Dettol Toilet Soap at the first position (643.18), Dettol at the second, Dettol Antisepctic Liquid at fourth and Dettol Liquid Soap at the sixth spot. Independence Day Greetings and Asian Paints Royale Glitz broke the monotony of the FMCG dominated list at number three and seven, respectively.

Horlicks, Lizol, Harpic Power Plus 10X Max Clean and Clinic Plus Shampoo were also among the top-ten most advertised brands.