Bank of India taps Concept Public Relations for corporate communications

MUMBAI: Bank of India has moved to tighten its messaging muscle. The state-owned lender has appointed Concept Public Relations as its corporate communications partner, effective immediately, signalling a sharper focus on narrative control, stakeholder engagement and public outreach.

Under the mandate, Concept Public Relations will drive Bank of India’s communications strategy, handling media relations, press announcements, authored articles and live or virtual interactions linked to the banking sector and the bank’s initiatives. The brief is clear: deliver a consistent, credible and high-impact voice across platforms as the bank steps up engagement with customers, policymakers and the wider public.

The partnership is also positioned as part of a broader push to promote financial awareness, with the agency supporting the bank’s efforts to share timely, relevant information with a wider audience.

Founded in 1906 and nationalised in 1969, Bank of India is among the country’s oldest public sector banks. It runs more than 5,300 branches across India, backed by 69 zonal offices and 13 field general manager offices. Overseas, the bank operates 47 branches and offices, including an international banking unit at GIFT City, subsidiaries and a joint venture.

For Concept Public Relations, the win adds a heavyweight public-sector financial institution to its roster. For Bank of India, it is a bid to speak with more clarity, confidence and cut-through—at home and abroad.