Avvatar taps Janhvi Kapoor for protein push

MUMBAI: Avvatar the homegrown sports nutrition brand has joined hands with Janhvi Kapoor for a lively new digital campaign promoting its popular Avvatar chocolate protein bar, aiming to give India’s protein snacking game a delicious upgrade.

The reel captures Janhvi in a light-hearted moment as she juggles fitness goals with her love for chocolate, a balancing act familiar to anyone trying to stay healthy without giving up treats. Her candid charm and playful tone turn the narrative into an easy win, presenting the protein bar as the perfect sweet fix that does not derail a workout plan.

With her growing influence among young India, the collaboration strengthens Avvatar’s reach among fitness enthusiasts, sportspersons, working professionals and the ever-expanding tribe of health-conscious snackers.

Parag Milk Foods executive director Akshali Shah, said the partnership marks another step in the company’s journey toward becoming a holistic health and nutrition powerhouse. She said that combining taste, convenience and high-quality protein is central to Avvatar’s mission and that Janhvi’s involvement adds fresh energy to the brand’s push into the booming protein snacking segment.

The Avvatar chocolate protein bar offers indulgence paired with balanced nutrition, making it an appealing choice for those looking for guilt-free fuel. With gen z and millennials driving demand for clean, functional snacking, the campaign arrives at a perfect moment for the category.

The digital content will roll out across Avvatar’s social platforms as the brand continues to engage India’s younger, wellness-focused audience with stories that feel real, relatable and tasty.