Aston Martin revs up its watch collection for India debut

Delhi: Aston Martin has shifted gears from road to wrist, unveiling its first-ever watch collection in India. Developed with Timex Group, the line translates the marque’s high-octane design DNA into timepieces that fuse precision engineering with effortless style.

The launch was teased at an exclusive preview in Delhi, hosted for India’s leading lifestyle and luxury media, ahead of a commercial rollout at premium Timex Group outlets such as Just Watches, as well as select high-end retailers across the country.

The collection splits into two distinct tracks, Timeless, a nod to vintage heritage, and Icon, a sleek contemporary line for modern luxury seekers. Signature materials, titanium, carbon fibre, and silicone, echo Aston Martin’s automotive craftsmanship, while details like wheel-rim dials and stitching inspired by car interiors make the connection between watch and car immediate and visceral.

At the forefront is the TRG Automatic, a skeleton-dial marvel powered by a Japanese automatic movement and housed in a lightweight titanium tonneau case. Carbon-fibre flanks and performance-textured straps echo the precision and power of Aston Martin’s engineering.

Designed and manufactured by Timex Group, the collection marries British luxury with global craft expertise. Prices in India range from Rs 17,995 to Rs 57,995, with availability at Just Watches, Justwatches.com, and key retailers including Shoppers Stop, The Collective, Kamal Watches, Zimson Watches, Swiss Time House, Sethi Watch Company and Ganga Ram Gallery.

“Premium, design-led timepieces are booming in India. This collaboration with Aston Martin lets us deliver exceptional craftsmanship and innovation to discerning consumers,” said Deepak Chhabra, managing director, Timex Group India.

“This collection distils Aston Martin’s artistry and performance into a wearable form. It’s for those who drive the extraordinary every day,” said director of brand diversification, Aston Martin, Stefano Saporetti.

The collection is more than a wrist accessory, it’s an adrenaline rush in miniature, a reminder that Aston Martin’s spirit isn’t confined to the tarmac. Fasten your seatbelts.