MAM

Asics marks 17 Years with TMM and unveils New Gel Nimbus 28

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MUMBAI: Asics laced up a milestone moment in Mumbai as it celebrated 17 years with the Tata Mumbai Marathon while rolling out the Gel Nimbus 28, its headline running shoe for the 2026 season. The launch, fronted by actor and fitness enthusiast Dino Morea, unfolded at the brand’s Linking Road store where the company also showcased its exclusive TMM 2026 gear.

Known for its plush cushioning and cloud-soft ride, the latest Gel Nimbus arrives sleeker and lighter, shedding more than 20 grams from the previous version. The shoe aims to offer a smoother, more effortless stride while preserving the comfort that runners swear by.

The brand also revealed its limited-edition TMM 2026 SM Graphic T-shirt, drawing inspiration from Mumbai’s evolving coastal road. The design echoes the city’s forward motion, weaving in elements of connection, ambition and progress. An illustrated running shoe sits at its centre as a playful nod to momentum and new milestones. The wider apparel line includes 2-in-1 shorts, breathable caps and lightweight socks designed to keep runners cool and race-ready.

Asics India and South Asia managing director Rajat Khurana, said India is entering a landmark decade for performance sport, with running at its core. He noted that the brand’s long partnership with the marathon reflects its faith in events that encourage healthier lifestyles. He added that the Gel Nimbus 28 continues Asics’ mission to bring global innovation to Indian runners while creating meaningful, science-backed experiences on and off the track.

Procam International managing director Anil Singh, said Asics remains vital to the marathon’s evolution, adding that excitement for the 21st edition is already sweeping the city. He described the event as a celebration of Mumbai’s trademark spirit and resilience.

The launch event brought together runners, partners and athletes, setting the pace for the upcoming season. Asics, which already partners with major events including the New Delhi Marathon, the TCS World 10K Bengaluru and the NMDC Hyderabad Marathon, continues to build a strong nationwide running circuit.

 

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