ASCI rolls out new seal to boost Ad trust

MUMBAI: Indian advertising just got its very own promise badge, and it aims to keep brands true to their word. The Advertising Standards Council of India has launched the ASCI Commitment Seal, a visual mark that member organisations can use to show their pledge to transparent, fair and authentic advertising. Brands may display the seal across their websites, digital platforms, collaterals and campaigns to signal their dedication to responsible communication.

Designed for an increasingly digital era, the seal is meant to reassure consumers that ethical advertising is not just an aspiration but an active industry effort. As more ASCI members adopt the symbol to strengthen public trust, the council expects other advertisers to recognise the value of aligning themselves with a more dependable and accountable ecosystem.

The seal is not an endorsement of any particular advertisement or property. Instead, it signifies that the organisation displaying it has committed to responsible advertising and will address consumer concerns through ASCI’s independent and well-established grievance mechanism.

ASCI CEO and secretary general Manisha Kapoor said, the seal has been crafted to reflect a meaningful promise. “When consumers see this seal, they can be assured that the organisation believes in creating responsible advertising and will be responsive to a fair resolution of any issues. In an environment where misleading ads have become rampant, this seal helps build a trust-bridge between consumers and brands.”

She added that members can now visibly demonstrate their readiness for scrutiny and their commitment to maintaining higher standards across the industry.

The ASCI Commitment Seal is positioned as a marker of integrity and a step towards a more open dialogue between advertisers and audiences. With growing member participation and public awareness, ASCI aims to strengthen consumer confidence and reinforce accountability in Indian advertising.