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MUMBAI: Indian advertising just got its very own promise badge, and it aims to keep brands true to their word. The Advertising Standards Council of India...
MUMBAI: When it comes to buying a home, dreams often come wrapped in glossy brochures and grand promises. But in Telangana, truth in real estate ads...
MUMBAI: In a moment of well-deserved recognition, R K Swamy Ltd chairman Srinivasan Swamy has been inducted into the Hall of Fame of the Asian Federation...
MUMBAI: When machines meet marketing, sparks and questions fly. That was the mood at the 3rd India Brand Summit 2025 during a lively session titled AI...
MUMBAI: Pidilite Industries managing director Sudhanshu Vats has been elected chairman of the Advertising Standards Council of India (Asci) at its 39th annual general meeting, taking...
MUMBAI: India’s advertising watchdog has tightened the screws on media companies that blur the lines between editorial content and paid promotions on social media. The Advertising...
MUMBAI: The age-old Marlboro Man is losing relevance and Kantar has the receipts to prove it. In its latest study, The Indian Masculinity Maze, launched in...
MUMBAI — The Advertising Standards Council of India (Asci) has fired a warning shot at the fast-growing world of opinion trading, releasing a hard-hitting whitepaper titled...
MUMBAI: The Advertising Standards Council of India (ASCI) has given its influencer guidelines a much-needed shot in the arm — and a dose of financial clarity....
MUMBAI: Advertising isn’t just about selling products anymore, it’s about shaping the world we live in. That was the resounding message at Asci Global Adda 2025,...
MUMBAI: At a glitzy Mumbai summit today, India’s advertising watchdog unveiled its latest deep dive into how AI is revolutionising the way brands seduce consumers. The...
MUMBAI: On Data Privacy Day, the Advertising Standards Council of India (ASCI) Academy, in collaboration with PSA Legal and Tsaaro Consulting, released a white paper titled...
Mumbai: The recent Supreme Court mandate for Self-Declaration Certificates (SDC) in advertisements, effective from 18 June 2024, marks a significant step towards promoting transparency, accountability, and...
Mumbai: The Indian advertising industry, like any other market of the world, plays a significant role in shaping consumer sentiment towards products and services available in...
Mumbai: For most in the media industry, 18 June appears to be a very ominous day. Four days from now, agencies and brands will have to...
Mumbai: The Department of Consumer Affairs (DoCA) and The Advertising Standards Council of India (ASCI) both operate with a mutual goal of protecting consumer interests. This...
Mumbai: The Advertising Standards Council of India (ASCI) and the Department of Consumer Affairs (DoCA) collaboratively convened an interactive consultation on 22 February 2024 in Mumbai,...
Mumbai: The Advertising Standards Council of India (ASCI) has issued its guidelines to prevent false pro-environment claims, also known as greenwashing, that has been seen across...
Mumbai: The Advertising Standards Council of India (ASCI) has updated its guidelines for ‘Qualification of Brand Extension-products and services’ under the restricted category prohibited from advertising...
Mumbai: The Advertising Standards Council of India (ASCI) takes a pivotal stride towards enhancing transparency and accountability in environmental advertising through the unveiling of comprehensive draft...
Mumbai: The Advertising Standards Council of India (ASCI) proudly unveils the ASCI Academy, a pioneering initiative poised to amplify the advertising industry’s capacity to create more...
Mumbai: The Advertising Standards Council of India (ASCI) released its half-yearly complaints report, which consists of data from April to September 2022. During the period, it...
Mumbai: An extensive discussion paper released by the Advertising Standards Council of India (ASCI), the self-regulatory body of the advertising industry, has highlighted how UI/UX deployed...
Mumbai: Asci and K&S Partners in a recently released whitepaper titled “Misleading Advertisements and Trademarks-A Registration Conundrum” identified the practise and instances of brands making misleading...
Mumbai: August One Partners director N. S. Rajan was unanimously elected as chairman of the board of governors of the Advertising Standards Council of India (Asci)...
Mumbai: The Advertising Standards Council of India (Asci) has recently released its annual complaints report for the financial year 21-22. The report provided information on the...
Mumbai: The Advertising Standards Council of India (ASCI) released its annual complaints report for the period April’ 21 – March’ 22, during which it processed 5,532...
Mumbai: Seeing gender stereotypes in advertising has become so common that now people take harmful gender differences as social norms. Unfortunately! The gender stereotypes are so...
Mumbai: Following a social media backlash over its controversial deo ads, and after being called out by the ministry of information and broadcasting (MIB) and the...
Mumbai: Deodorant ads have not exactly been known to propagate gender sensitivity values. However, two recent controversial advertisements from deo brand Layer’r Shot probably take the...
MUMBAI: The ministry of information and broadcasting (MIB) on Saturday wrote to social media platforms -Twitter and YouTube to remove two recent controversial advertisements from deo...
Mumbai: With the ‘World No Tobacco Day’ well and truly behind us, it is perhaps time to chew on the undeniable reality that pan masala is...
Mumbai: The Advertising Standards Council of India (ASCI) has updated its code to add greater inclusivity in advertising depictions. The ASCI code already required ads to...
Mumbai: Manisha Kapoor has been elevated as the new chief executive officer of the Advertising Standards Council of India (ASCI), according to her Linkedin profile. Kapoor...
Mumbai: Brand endorsers can now avail of paid advisory service from the Advertising Standards Council of India (ASCI) to avoid making misleading claims in advertisements, the...
Mumbai: Noticing a significant uptick in advertising for Virtual Digital Assets (VDA) like NFT and Crypto, the Advertising Standards Council of India (ASCI) has come up with guidelines...
Mumbai: The Advertising Standards Council of India (ASCI) has declared that the paid partnership tag that influencers carry in their advertorial posts on Instagram meets the...
Mumbai: The Advertising Standards Council of India (ASCI) has released a report on influencer advertising that lists brands and influencers that failed to comply with the...
Mumbai: In recent times, several advertisements have faced controversy with various individuals or groups objecting to them. There is also a growing trend of ads and...
Mumbai: The Asian Federation of Advertising Associations (AFAA) has elected Srinivasan Swamy as its chairman for a term of four years, at its general body meeting...
Mumbai: The Advertising Standards Council of India’s (ASCI’s) board has elected Subhash Kamath as chairman for a second consecutive term, here on Thursday. August One Partners...
Mumbai: Majority of the advertisements shown across media channels are replete with problematic and stereotypical depictions of gender, shows the latest study of over six hundred...
Mumbai: Lux Cozi has won the legal battle against Amul Macho regarding its latest advertisement starring actor Varun Dhawan. In a significant ruling, the Advertising Standards...
Mumbai: In order to aid responsible advertising practices and help brands be more mindful of the claims they make in their campaigns, the Advertising Standards Council...
Mumbai: In what can be termed as a ‘battle of the boxers’, men’s innerwear brand Amul Macho has alleged that another Indian brand of men’s innerwear,...
Mumbai: Director of Google India, Aditya Swamy has joined the Advertising Standards Council of India (ASCI) board and Facebook India head of global marketing solutions, Sandeep Bhushan...
Mumbai: Influencer marketing and talent management agency, IPLIX Media has released insights from an independent survey on influencer sentiment post-release of ASCI guidelines 2021. According to...
Mumbai: The Advertising Standards Council of India (Asci) is all set to update its guidelines and procedures according to the changing requirements of the digital era....
Mumbai: While FY 2020-21 was a rough one for the advertising industry because of the turmoil caused by the COVID-19 pandemic, consumers too were vulnerable to...
Mumbai: In order to curb the spike in the number of misleading claims made in food and beverage (F&B) ads seen during the COVID-19 pandemic, the...
