Arias Eyewear steps into Mumbai stores with Shisenfox

MUMBAI: Arias Eyewear, led by Lara Dutta, has sharpened its retail focus with an exclusive in-store showcase in partnership with premium eyewear brand Shisenfox. The showcase unfolded across two of Mumbai’s well-known optical destinations, Classic Vision and EyeWorld Optics, marking a key moment in the brand’s growing retail journey.

Although Arias Eyewear made its debut earlier this year, the Mumbai walkthrough offered a closer look at the collection in a real-world setting. Shoppers were invited to explore the frames up close, with the emphasis firmly on comfort, craftsmanship and everyday wearability rather than runway drama.

The Arias x Shisenfox collection blends clean silhouettes with lightweight construction and subtle Japanese-inspired geometry. The result is eyewear that feels expressive yet easy to live with, designed to move seamlessly from workdays to weekends.

For Lara Dutta, the category is deeply personal. She described eyewear as an extension of personality, something that quietly signals confidence and individuality. With Arias, she said, the aim was to create frames that feel elegant without trying too hard, and natural enough to reach for every single day.

Shisenfox sees the collaboration as a meeting of shared values. The brand’s CEO Samarjeet Singh noted that the partnership brings together refined aesthetic sensibilities with precision-driven engineering, resulting in frames that balance style, durability and daily practicality.

The Mumbai showcase also signals Arias’ evolution into a broader lifestyle brand. Swag Fashions Hub (the company behind Arias) CEO Vishal Sinha, said eyewear sits naturally at the crossroads of design, identity and lifestyle. Partnering with Shisenfox, he added, strengthens the brand’s ability to deliver premium, consumer-first products at scale.

With its Mumbai retail presence now in focus, Arias Eyewear is setting its sights on wider national expansion, aiming to redefine everyday eyewear for the modern Indian consumer with a mix of elegance and engineered precision.