Alex Lubar exits DDB, steps in as Fundamentalco CEO

MUMBAI: Alex Lubar has stepped down as global CEO of DDB to take the helm at Fundamentalco, marking a fresh chapter in one of advertising’s most dynamic leadership journeys. He joins founder Jonny Bauer and what he calls “an immensely talented team” at a company he describes as “a truly unique operation that understands the power of brand-led value creation.”

In a warm message to his former colleagues, Lubar thanked the global DDB network for “the unbelievable community” he had the privilege of leading over the past two years. “Your creative genius is only outmatched by your collective grace,” he said.

Lubar’s move caps a career defined by steady ascent across some of the world’s most influential agencies. Before joining Fundamentalco in November 2025, he spent more than three years at DDB, serving first as global president and COO and later as global CEO.

His earlier chapter at McCann Worldgroup saw him rotate through major leadership roles, president of McCann North America, president of McCann Worldgroup Asia Pacific, CEO of McCann London, and global chief marketing officer. Prior to McCann, he sharpened his strategic and new-business skills at Grey, Bartle Bogle Hegarty, The Ad Store, and Rapp Collins Worldwide.

Lubar now steps into a role that gives him space to rethink, rebuild and reimagine. With a career shaped by bold choices and big impact, his next act at Fundamentalco looks set to be every bit as interesting as the ones before it.