Brands
Agilitas Sports acquires Virat Kohli’s One8
BENGALURU: Agilitas Sports, the manufacturing-to-retail sports platform founded by Abhishek Ganguly, has acquired one8, the sportswear brand co-created by Virat Kohli. As part of the deal, Kohli joins Agilitas as investor and co-founder of one8, strengthening a long-standing partnership centred on performance-led design and global ambition.
Agilitas, which spans manufacturing, R&D, brand-building and retail distribution, bolstered its capabilities last year with the acquisition of Mochiko Shoes, India’s largest sports-footwear maker. Bringing one8 under its fold gives the company a consumer-facing brand to anchor its expansion plans.
Kohli said the decision to move one8 to Agilitas stemmed from the group’s depth in manufacturing, design and nationwide distribution. “Movement, comfort and performance define everything for me, and that philosophy naturally shaped the brand,” he said. “What inspired me to bring one8 to Agilitas was the depth of its manufacturing, the strength of the people and Abhishek’s expertise.”
Ganguly said the collaboration builds on an ethos of discipline and ambition. “The one8 mindset is about taking risks, trying the unknown and never settling,” he said. “Together we are building a high-performance brand from India with the ambition to be globally meaningful over the next decade.”
In its next phase, one8 will expand into high-performance footwear, training apparel and sports-led lifestyle products, aiming to position itself as India’s first global sports brand built on athlete-first design and technical innovation.