Admitad names Samrat Dutta commercial director for Apac

GURUGAON: Performance marketing platform Admitad has appointed Samrat Dutta as its new commercial director for the Asia Pacific region, betting on seasoned leadership to power its next phase of growth.

In his new role, Dutta will shape Admitad’s commercial strategy across Apac, one of the world’s most energetic digital markets. His brief includes driving regional revenues, deepening partner ties and expanding the company’s presence across key economies.

Dutta brings with him a sharp understanding of the digital advertising and agency ecosystem, built over years of leading commercial and sales teams across the region. Before joining Admitad, he held senior roles including country manager for Vietnam and business director for global agency solutions Apac, where he was known for blending market insight with hands-on client engagement.

“Samrat’s regional expertise and commercial instinct make him a strong addition to our leadership team,” said Mitgo managing director Neha Kulwal. “As we accelerate our Apac expansion, his experience will help us deliver greater value to partners and clients alike.”

Well regarded in digital and advertising circles, Dutta is recognised for his strategic thinking and focus on building practical, high-impact solutions.

“I’m excited to join Admitad at a time when performance marketing is evolving so rapidly,” said Dutta. “Apac offers enormous potential, and I look forward to working with teams across the region to unlock new opportunities and scale meaningful growth.”