Abhishek Bhattacharya joins JioStar as senior director and national agency head

MUMBAI: Abhishek Bhattacharya has raced into JioStar as senior director and national head of agency partnerships for the entertainment business, charged with tightening the company’s grip on India’s sprawling media market.

With two decades spent navigating India’s advertising maze, Bhattacharya brings a playbook honed across screens, sports and experiential formats. He has led Rs 100-crore campaigns on Star Sports and previously contributed more than Rs 500 crore annually to network revenues. At JioStar, he is expected to fuse linear TV muscle with digital acceleration to give brands a sharper, full-stack media route.

Bhattacharya joined JioStar earlier this year to lead agency partnerships across Omnicom Media Group, IPG Mediabrands, Dentsu and DDB Mudra, before stepping into the national role. His remit now spans relationship strategy, revenue growth and building integrated solutions across linear TV, connected TV and mobile.

Before JioStar, Bhattacharya spent seven years at Disney Star, rising through the sports vertical and stitching together high-impact associations for brands such as Cadbury, Boost, Tata Neu, Audi and Parle. He also held roles at ITW Consulting, Bloomberg TV India, Bennett Coleman, ABP Group, HT Media and Ushakiron Movies.

A career stitched together by sport, screens and storytelling is now primed for its next sprint. JioStar’s partnership engine will be running hotter.