Brands
Abhinav Ravikumar named CMO of personal care India at HUL
MUMBAI: Hindustan Unilever has named Abhinav Ravikumar as chief marketing officer for personal care India, marking a homegrown elevation at one of the country’s most watched FMCG firms.
Ravikumar steps into the role after nearly 14 years with Unilever, most recently serving as global brand director for Lux and Lifebuoy. Before that, he led HUL’s e-commerce and prestige retail business, where he oversaw growth, market share and profitability across marketplaces, quick commerce and beauty platforms, while managing a 150-plus strong cross-functional team.
His stint in digital sharpened HUL’s full-funnel marketing play, portfolio optimisation and tech-led processes, including predictive availability systems and smarter content scorecards.
An alumnus of IIM Kozhikode and NIT Tiruchirappalli, Ravikumar began his Unilever journey as a sales and marketing intern in Manila. As he takes over the personal care portfolio, the brief is clear: blend classic brand muscle with modern digital smarts.