Yupp Video Services powers Chaupal’s technology upgrade across 25+ devices

HYDERABAD: Yupp Video Services (YVS), YuppTV’s B2B technology arm and a global leader in white-label OTT platforms and streaming solutions, is proud to announce its strategic partnership with Chaupal, one of India’s fastest-growing regional OTT platforms specializing in Punjabi, Haryanvi, and Bhojpuri content. This collaboration marks a significant milestone in Chaupal’s journey as it overhauled its entire technology stack to support its next phase of aggressive growth.

After three years of rapid expansion, Chaupal recognized the need to transform its technology foundation, with an aim to scale up while delivering an even better user experience to its growing audience base. YVS helped Chaupal build a fully custom tech instance specifically designed for their unique requirements. The platform combines Chaupal’s deep understanding of regional audiences with YVS’s proven expertise in video streaming and OTT engineering.

Joining forces, the teams created a modern, flexible, next-generation platform delivered across 25+ devices. YVS introduced faster and more customizable apps, improved video playback performance, and round-the-clock enhancements. Chaupal has integrated YVS’s AI-driven content recommendations to enhance personalised user experience and AI-based operational monitoring to ensure proactive quality assurance. In a remarkable feat of technical execution, YVS also led a seamless migration of 10 million users with 0% subscriber loss—achieved in record time, without interrupting service to Chaupal’s loyal viewer base.

Commenting on the collaboration, Uday Reddy, Founder & CEO from Yupp Video Services said, “Chaupal’s team came to us with a very clear objective — they wanted a platform that could scale without losing the simplicity and consistency of their audience values. Most of the heavy lifting involved creating custom solutions for their regional markets, optimising the experience across devices, and ensuring the migration of millions of users happened flawlessly. We’re proud of what this partnership has achieved and excited for the roadmap ahead.”

Gurjit Singh, CTO, Chaupal, said: “For us, technology is as important as content. We wanted a platform that reflects who we are — rooted, diverse, and constantly growing — yet competitive at a global level. YVS understood that and built a system that is stronger, faster, and more aligned with how our audiences consume content today. The transition was seamless, and the performance gains are already visible. This sets us up perfectly for our next phase of expansion.”

With YVS powering its backend, cloud infrastructure, and device ecosystem, Chaupal is positioned to scale rapidly while introducing new features and maintaining a high-quality experience for Punjabi, Haryanvi, and Bhojpuri viewers worldwide.

With YVS’s robust white-label OTT platform, cloud playout, and streaming solutions powering its operations, Chaupal is now positioned for aggressive growth as it continues to deliver premium experiences to Punjabi, Haryanvi, and Bhojpuri-speaking audiences worldwide. The platform’s enhanced infrastructure enables it to scale rapidly, introduce new features seamlessly, and maintain its position as a leading multiregional entertainment destination.

About Yupp Video Services (YVS)
YuppTV Video Services is a global leader in OTT white-labeled technology solutions, providing cutting-edge platforms that enable broadcasters, telecom operators, and content providers to deliver scalable, reliable, and high-quality streaming services. With over 15 years of experience in live and on-demand streaming. Our expertise spans over 22 platforms, including Android, iOS, Roku, Samsung Tizen, and Apple TV, ensuring the fastest go-to-market solutions. YuppTV Video Services enhances user experiences with advanced features like Server-Side Ad Insertion (SSAI) for a seamless, revenue-driven OTT service.

Log onto http://yvs.video/ for more information.

About Chaupal
Chaupal stands as Punjab’s very own OTT platform, born from the soil it represents. Built in Punjab, built for Punjab — and now watched across continents — Chaupal brings together the richness of Punjabi, Haryanvi and Bhojpuri stories with modern, premium streaming standards. It is one of the few regional platforms that has grown from a local idea into a global entertainment destination without losing its cultural essence.

With a strong slate of blockbuster films, acclaimed originals, exclusive releases and genre-defining regional hits, Chaupal has built a catalogue that reflects the emotional and cultural landscape of North India. From powerful dramas and comedy favourites to folk-rooted narratives, every story is curated with a simple promise — authenticity first.

What sets Chaupal apart is its commitment to making regional entertainment world-class. The platform blends intuitive design, clean navigation and high-quality streaming to offer a viewing experience that is rooted, real and refreshingly simple for audiences of all ages.

Chaupal’s philosophy is clear: We believe regional storytelling isn’t a niche — it is the cultural heartbeat of India, and it deserves a global stage. With its growing international presence and rapidly expanding user base, Chaupal continues to champion local voices and connect them with viewers across the world.