Vama.app launches Vama TV with spiritual micro-dramas

MUMBAI: Spiritual storytelling in India has found a new home and it fits neatly into a smartphone. Vama.app has launched Vama TV, an in-app content platform that serves up short spiritual dramas designed for modern, mobile-first audiences.

Billed as India’s first spiritual micro-drama platform, Vama TV blends mythology, faith and fast-paced storytelling into episodes that last little longer than a coffee break. The idea is simple but timely. Ancient stories are retold in a format shaped by today’s scrolling habits.

The platform opens with Hanumant Shani Leela, a ten-episode series of 90-second instalments that revisits well-loved tales of devotion and destiny. Familiar characters, temple lore and childhood myths are reimagined in crisp, studio-quality visuals produced in-house by Vama’s AI-powered content team.

Vama TV is aimed squarely at millennials and Gen Z users, particularly in tier 1 and tier 2 cities, who may be curious about faith but prefer stories over sermons. Rather than lengthy explanations, the platform offers quick narratives that spark interest and invite reflection.

Vama.app co-founder and CEO Manu Jain, said spiritual consumption in India is changing shape. A generation raised on televised epics now watches short videos on social platforms, and their children are growing up entirely on mobile screens. According to Jain, younger seekers want more than rituals. They want context, meaning and a connection to their roots. Vama TV, he says, is designed to provide exactly that.

New series exploring temples, pujas and deities are already in the pipeline, with fresh episodes set to drop every week. For a limited period, all Vama TV content will be available free within the app.

The launch also signals Vama’s wider ambitions. Alongside content, the company is expanding its temple partnerships, growing its spiritual e-commerce arm, Vama Mall, and preparing to roll out offline spiritual travel experiences. With 1.5 million lifetime users and more than 500,000 pujas facilitated so far, Vama is positioning itself as a one-stop spiritual companion for a digitally fluent India.

With Vama TV, devotion meets short-form drama, and ancient stories find a new rhythm for the age of the swipe.