Trophy time out as Hyundai brings T20 World Cup buzz to Indian cities

MUMBAI: As cricket fever clocks in early, the countdown to the ICC Men’s T20 World Cup 2026 has found a shiny new warm-up act. Hyundai Motor India Limited, under its multi-year Premier Partnership with the International Cricket Council, has announced Hyundai Trophy Connect, a public display of the tournament’s iconic trophy across Mumbai, Bengaluru and Gurugram from 28 January to 1 February 2026.

For fans, it is a rare chance to get up close with one of world cricket’s most coveted prizes, click photographs and soak in the build-up to the global tournament. The travelling showcase is designed as a fan-first experience, taking the excitement of the World Cup beyond stadiums and straight into city spaces.

Adding some automotive star power to the cricket celebration, Hyundai will also put the spotlight on its popular SUV, the Hyundai Creta, giving visitors a chance to explore the vehicle alongside the trophy display.

The activation goes beyond a static showcase. Visitors can test their fandom on the ‘Deewangi Meter’, with a chance to win ICC Men’s T20 World Cup match tickets, while immersive elements such as a stadium-style setup, cricket-themed photo opportunities and VR cricket games aim to turn the visit into a full-fledged fan experience.

Hyundai Trophy Connect will remain open to the public for a limited period in each city, inviting families, fans and curious passers-by to join the celebration as anticipation for the 2026 tournament gathers pace proving once again that, in India, cricket’s biggest moments rarely stay confined to the boundary rope.