Sony Pictures Networks India rolls out second Wheel of Fortune brand film with Akshay Kumar

MUMBAI: Sony Pictures Networks India has unveiled the second brand film for Wheel of Fortune, sharpening the buzz around its upcoming marquee property and once again putting Akshay Kumar front and centre.

The latest film builds on the tone of the first campaign, leaning into situational comedy and Kumar’s effortless comic timing. Designed as a family-friendly entertainer, it taps into the star’s mass appeal while underscoring the playful unpredictability at the heart of the format.

Conceptualised, directed and produced by Vikas Bahl under his banner Good Co., the film uses witty misinterpretations and wordplay to familiarise Indian audiences with the show. “The idea was to introduce the show while staying true to its playfulness. With Akshay Kumar, we could naturally explore moments where a single word can change everything,” said Bahl.

Together, the two brand films stitch a cohesive narrative around anticipation and fun, anchored by the campaign line: “अब मैटर करेगा हर एक अक्षर, जब घूमेगा जादू का चक्कर.”

A global television heavyweight, Wheel of Fortune has been named the most-watched entertainment show on American television by Variety, recognised by Guinness World Records as the world’s most popular TV game show, and honoured with a Daytime Emmy Award for outstanding game show.

Now, as the iconic format spins into India, Sony Entertainment Television and Sony LIV are betting big on familiarity, star power and fast-paced fun. The wheel is turning — and the stakes are about to get louder.