Niit MTS snaps up Sweetrush in $26m USA push

NEW DELHI / SAN FRANCISCO: Niit learning systems limited’s managed training arm, niit mts, has bought 100 per cent of Sweetrush Inc in a deal worth up to $26 million, tightening its grip on the USA and sharpening its ai-led learning offer.

The acquisition, completed through Niit (USA) inc, includes performance-linked earn-outs over five years. Sweetrush, founded in 2001 by Arturo Schwartzberg and Andrei Hedstrom and headquartered in San Francisco, employs more than 100 people across the United States and Costa Rica, with a wider bench of learning specialists.

Niit MTS is betting that Sweetrush’s award-winning, human-centred learning design, spanning certification-driven content and a fast-growing talent solutions practice, will plug neatly into its global, ai-enabled managed learning platform for Global 1000 clients. The aim: turn project work into sticky, annuity-like contracts and lift wallet share across enterprises, professional associations and not-for-profits.

Niit MTS chief executive officer and executive director Sapnesh Lalla, said the tie-up brings “human-centred learning craft and global operational scale, powered by technology and AI, under one roof”.

Sweetrush chief executive officer Danielle Hart, said joining niit offers a bigger global runway while preserving the firm’s culture of care and innovation.

Niit MTS vice chairman and managing director Vijay K Thadani, called the deal a boost to its outcome-focused portfolio, marrying strategic learning interventions with delivery at scale.

Sweetrush’s founders struck a similar note. Arturo Schwartzberg said the teams and culture would remain intact, now backed by Niit’s heft, while Andrei Hedstrom said the combined ecosystem would “amplify” the firms’ impact on mission-critical learning.