Live Times clocks in as Mumbai’s most engaging news channel with record ATS

NOIDA: Live Times, India’s first global multicast news hub, has surged to the top in Mumbai, clocking a record-breaking average time spent (ATS) of 1 hour and 23 minutes, according to Barc week 45 data.’

This milestone places Live Times ahead of long-established national rivals, signalling a shift in viewing habits, particularly among younger, urban audiences who increasingly gravitate towards credibility, clarity, and a calmer news experience.

In television, ATS is the metric that separates noise from loyalty. It measures not just who tunes in, but who stays. Live Times’ exceptional performance reflects a growing appetite for fact-first reporting, trusted storytelling, and viewer-centric programming in a fiercely competitive media landscape.

Live Times founder Dilip Kumar Singh, said the numbers tell a deeper story, “This unparalleled ATS strengthens our resolve to continue delivering truth-based journalism. Live Times was built to redefine how India consumes news, and this achievement shows viewers are choosing depth over drama and trust over spectacle.”

Live Times is available across DD Free Dish (100), Tata Play (539), Airtel Digital TV (385), Dish TV (665), Sikka Cable (519) and Jio TV (359). It also streams on Tata Play Mobile, Airtel Xstream, Dish TV Watcho, DD Waves, as well as the channel’s website and social platforms.

With Mumbai choosing to stay longer, Live Times has timed its rise perfectly, proving that in an age of fleeting attention spans, good journalism still holds viewers, minute after minute.