Jeeto Dhan Dhana Dhan lifts stakes with private jet grand prize

MUMBAI: JioStar has taken its popular predict-and-win contest Jeeto Dhan Dhana Dhan to cruising altitude, unveiling a private jet journey as its newest showstopper prize. The free-to-play game, presented by global travel app Skyscanner during South Africa’s tour of India, now offers one viewer the chance to swap the sofa for a sky-high getaway.

The prize reveal arrived with a playful promo featuring Navjot Singh Sidhu, who stars in a tongue-in-cheek clip that drives home the idea that anyone can strike it lucky on Jeeto Dhan Dhana Dhan. The contest runs on every match day across the ODI and T20I series, making predictions as much a part of the action as the cricket itself.

Jeeto Dhan Dhana Dhan has already carved out a loyal following since launch, clocking more than four billion plays and attracting over 150 million unique users on the Jeeto tab on JioHotstar. The format is simple: viewers watch the match in portrait mode, tap on the Jeeto tab and answer a fresh question before every over. Four options, one pick and the chance to walk away with a private jet ride by the end of the tour.

Alongside the jet-setter jackpot, fans can also win travel vouchers worth Rs 10,000 from a leading online travel agency, plus a selection of discount vouchers from well-loved technology and lifestyle brands.

“Gamification is changing the way fans experience live sport. Jeeto Dhan Dhana Dhan gives everyone a space to join in whether or not they follow cricket closely. This prize is not only the stuff of dreams but a reminder of how JioStar is refreshing the way sport is enjoyed,” said former India cricketer and commentator Navjot Singh Sidhu.

From cars and motorcycles to gold and lifestyle vouchers, JioStar has been steadily upping the reward roster. With its rapidly expanding user base, Jeeto Dhan Dhana Dhan is fast becoming India’s favourite playground for second-screen thrills.