HCLTech named leader in IDC MarketScape for experience build services

NOIDA: HCLTech has clinched a leadership spot in the IDC MarketScape for Worldwide Experience Build Services 2025, underlining its growing clout in designing and delivering customer-facing digital experiences at scale.

The analyst firm cited HCLTech’s strength in experience cloud suite implementation, its sharpened focus on digital marketing services and its depth in personalisation, data and analytics. IDC also flagged the company’s organisational change capabilities and its suite of supporting tools as key differentiators.

Client feedback featured prominently in the assessment. Reference customers highlighted HCLTech’s understanding of client needs, the quality of its professionals and its value for money, according to the report.

Corporate vice-president and global head of digital business services at HCLTech, Pawan Vadapalli, said the recognition reflected the company’s focus on building total experiences that connect every layer of a customer’s ecosystem. He added that AI-driven personalisation, real-time engagement and omnichannel consistency are now baseline expectations, with HCLTech’s AI Foundry playing a central role in delivering adaptive, human-centric experiences.

Senior research director for customer experience services and strategies at IDC, Douglas Hayward, said HCLTech has emerged as a trusted partner for large, complex experience-led transformations that combine IT services, experience platforms and AI-driven personalisation.

With enterprises racing to turn experience into a competitive weapon, HCLTech’s latest endorsement suggests it is no longer just building systems—but shaping how brands are felt.