Google fits the bill with AI try ons for billions of apparel listings

MUMBAI: If the fitting room won’t come to you, Google has decided it’s time the fitting room came to your screen. In a move set to change how India shops online, Google Search now lets users virtually try on billions of apparel listings from tops and trousers to jackets, dresses and even shoes simply by uploading a photo of themselves.

Landing just in time for India’s festive shopping rush, the feature taps a custom AI model built specifically for fashion, trained to understand everything from body shapes and contours to the trickiest details of clothing how denim stiffens, how silk drapes, how knits stretch, and how hemlines fall on different silhouettes. The result, a remarkably realistic preview of how an outfit would look on your body, not just a model’s.

Shoppers can spot the new feature by looking for the “try it on” icon across apparel listings on Google. A couple of taps later, users can see themselves in outfits they’re considering, test new styles, mix aesthetics, and even share looks with friends for second opinions bringing the familiar chaos of a trial room straight to mobile screens, minus the queues.

The introduction of AI try-ons is meant to solve one of e-commerce’s biggest pain points, visualising how clothes actually look when worn. For millions of Indians navigating festive discounts, flash drops, and endless product options, the feature promises a more confident, personalised and intuitive shopping experience.

By blending fashion intelligence with computational precision, Google isn’t just improving online shopping, it’s redefining it. And for users, that means fewer return headaches, faster decisions, and a fitting room experience that finally fits into your pocket.