Good intentions gone rogue as Shubhchintak plots a dark OTT debut

MUMBAI: The season of goodwill takes a deliciously wicked turn this December, as Shubhchintak proves that not all good intentions come gift-wrapped. ShemarooMe has announced the digital premiere of the dark-comedy thriller on 18 December 2025, bringing a genre-bending Gujarati film straight to living rooms across the country.

Directed by Nisarg Vaidya, Shubhchintak blends sharp humour with simmering tension, carving out fresh territory for Gujarati cinema. The film leans into irony and chaos, using comedy not as comic relief but as a pressure valve for a story that steadily tightens its grip.

At the centre of the plot is Meghna, a reluctant first-timer who teams up with two accomplices to honey-trap Sanjay as part of a carefully planned act of revenge. What starts as a calculated setup soon unravels into a chain of comic mishaps, emotional stand-offs and moral crossroads, forcing Meghna to confront whether revenge delivers closure or simply multiplies the damage.

The film boasts a sizeable ensemble cast featuring Manasi Parekh, Swapnil Joshi, Viraf Patell, Deep Vaidya, Mehul Buch, Tusharika Rajyaguru, Nisarg Trivedii, Morli Patel and Viya Rathod. Produced by Parthiv Gohil and Manasi Parekh, with Dhaval Thakkar on board, the project brings together familiar faces while nudging them into unfamiliar, darker territory.

For Gujarati cinema, Shubhchintak also marks a notable first. It introduces Swapnil Joshi to the language’s film space, while pushing the industry beyond its comfort zone of family dramas and romances into sharper, more experimental storytelling.

With this release, ShemarooMe continues to expand its Gujarati slate with films that favour narrative risk over formula. The platform has steadily positioned itself as a home for stories that reflect changing audience tastes, particularly among viewers seeking genre variety beyond the mainstream.

Shubhchintak begins streaming exclusively on ShemarooMe from 18 December 2025, offering viewers a reminder that sometimes, the most entertaining stories emerge when good intentions go spectacularly off-script.