Ezeepay tops Rs 100 crore as digital payments go rural in UP

MUMBAI: Digital payments are no longer just an urban habit. Ezeepay has crossed Rs 100 crore in transaction value in Uttar Pradesh, powered by a surge in adoption across rural and semi urban pockets of eastern UP.

Districts such as Gorakhpur, Basti, Gonda and Balrampur are leading this quiet digital revolution, signalling a growing comfort with cashless services in tier three and tier four markets. For many residents, digital finance is no longer a novelty but a daily convenience.

To mark the milestone, Ezeepay hosted a meet in Gorakhpur, bringing together partners, merchants and field teams. The focus was simple: listen closely, understand local challenges and fine tune solutions for the ground reality.

Ezeepay’s model centres on taking banking services to the doorstep. Through its network of Ezeepay Mitrs, local retailers trained as digital banking touchpoints, customers can access Aeps services, cash withdrawals, balance enquiries, domestic remittances and bill payments without travelling long distances to a bank branch. The result is saved time, lower costs and rising trust.

“Crossing Rs 100 crore in Uttar Pradesh is more than a number,” said the Ezeepay founder and CEO. “It reflects the dedication of our on ground teams, partners and Mitrs who make digital finance work for everyday India. Events like the Gorakhpur meet keep us rooted in the grassroots and aligned with our mission.”

With a merchant first, people first approach, Ezeepay focuses on onboarding and supporting local retailers while creating employment opportunities within the regions it serves.

As digital payments steadily move beyond city limits, Ezeepay’s growth in eastern UP shows how technology, when built for the masses, can turn small towns into big contributors to India’s cashless journey.