Chana Jor OTT ends year on a festive micro-drama high

MUMBAI: Chana Jor OTT is signing off the year with a festive flourish. As viewing habits tilt towards quick, mobile-first entertainment, the micro-drama platform has unveiled a trio of original shows designed to keep audiences hooked through the holiday season and beyond.

Founded by media entrepreneur Pratap Jain, Chana Jor OTT has quietly built momentum by betting on short, high-impact stories rooted in everyday Indian life. Over the past two quarters, the platform has recorded steady growth in watch time, engagement and repeat viewership, with several titles clocking completion rates well above industry norms for short-format content. The numbers point to a simple truth: micro-dramas are no longer a side act, they are becoming a habit.

Leading the festive slate is 3 Cutting Chai, a breezy drama about friendship and modern urban living. Starring Kanishka Rawat, Chetna Kaiswal and Aayesha Khan, the series follows three independent women juggling careers, relationships and life’s daily curveballs. Timed around the buzz for women-centric cinema, the show leans into relatability rather than spectacle.

Romance arrives with Yeh Mere Wo Hai, a light-hearted Hindi love story featuring Harsimran Kaur and Ashutosh Semwal. Built around destiny, family expectations and endearing complications, the series blends classic romantic beats with a contemporary tone. Rounding off the lineup is Corporate Majdoori, a sharp, humorous take on office life starring Ishank Verma, Mehak Rana, Komal Chopra and Arsh Parminder Shah, tapping into the shared frustrations of India’s young workforce.

Beyond festive cheer, the slate reflects a larger shift in digital entertainment. With shrinking attention spans and rising mobile consumption, micro-dramas offer a nimble, cost-efficient format for creators and platforms alike. Chana Jor OTT’s agile production model and focus on new talent have made it well placed to capitalise on this change.

Looking ahead, the platform plans to expand its original slate in 2026, explore regional-language micro-dramas and deepen brand partnerships through native integrations. As Jain puts it, micro-dramas are no longer an experiment but a mainstream choice. Chana Jor OTT’s year-end lineup makes that point with festive colour, quick bites of storytelling and a clear eye on the future.