Bharath Raj takes charge as head of marketing for Sun Gemini and Sun Udaya

MUMBAI: Sun TV Network has tapped Bharath Raj as its new head of marketing for Sun Gemini and Sun Udaya, adding a seasoned regional strategist to its leadership bench.

With more than 15 years spent shaping brands across television, digital and print, Raj has built his reputation on a simple creed: marketing works only when it understands people. His career spans Jio Star, Viacom18 and Asianet News, where he crafted campaigns rooted in cultural nuance, timing and audience emotion: the ingredients that drive what viewers watch, remember and champion.

Raj’s strengths lie in insight-led brand strategy, audience behaviour, 360-degree campaign design and regional storytelling. His work stretches across TV, digital, outdoor, print and on-ground formats, with a focus on shaping creative systems and leading teams that deliver consistent, clear and collaborative output.

Announcing his move, Raj said he was “happy to start a new chapter” at Sun TV Network, where he will steer marketing for two of the network’s key southern channels. The appointment strengthens Sun’s push to deepen its regional footprint with sharper strategy, stronger creative engines and campaigns tuned to the rhythms of local audiences.