Balaji’s new app reads the stars with a modern twist in Astrovani launch

MUMBAI: Balaji Telefilms, best known for shaping Indian television and digital entertainment, is turning its gaze skyward quite literally. With Astrovani by Balaji, the studio enters the astrology-tech universe, launching what it calls India’s first premium astrology app that promises to make stargazing personal, practical and trustworthy.

Astrovani is designed for today’s always-on generation blending age-old wisdom with digital ease. The app offers everything from daily horoscopes and life guidance to live consultations with verified astrologers, numerologists and palmists. Whether the stars hold clues about love, career, or family, AstroVani connects users directly to seasoned experts who offer clarity with credibility.

The app’s clean, ad-free interface and privacy-first approach reflect Balaji’s intent to make astrology accessible without the clutter or clichés. It reimagines an ancient tradition for the modern scroll-happy user, infusing it with Balaji’s storytelling finesse and India’s spiritual heritage.

Balaji Telefilms founder and joint managing director Ektaa R Kapoor said the idea came from a deeply personal place. “I’ve always believed in the power of astrology as a guiding force in my life. Astrovani by Balaji is something I’ve envisioned for years, a heartfelt initiative to help people find perspective and direction through trusted experts,” she said. “My hope is that it becomes a companion for anyone seeking clarity in their journey.”

Balaji Telefilms Group CEO Sanjay Dwivedi described the app as part of Balaji’s broader digital transformation. “With AstroVani, we’re entering a high-engagement space that combines India’s cultural depth with technology’s convenience. It reflects our commitment to building scalable digital products that go beyond entertainment into daily relevance,” he explained.

Adding to that, Dhaval Sheth, Chief Strategy Officer at Balaji, said the company’s aim was to marry authenticity with accessibility. “Our vision was to tap into one of India’s most trusted cultural pillars astrology and present it through a credible, tech-driven experience. Every element, from design to expert onboarding, was built to ensure trust, ease and relevance.”

Available now on Android (with an iOS launch to follow), Astrovani by Balaji invites users to look within and above to chart their own journey of self-discovery. With its seamless interface and spiritual spark, Balaji’s latest venture proves that even in the digital age, a little divine guidance never goes out of style.