WPP media elevates Shekhar Banerjee to lead client solutions in South Asia

NATIONAL: WPP media has elevated Shekhar Banerjee to president, client solutions, South Asia, in a leadership reshuffle aimed at deepening client partnerships and accelerating integrated, future-ready offerings across the region.

Banerjee steps into the role following the departure of Ajay Gupte, who has stepped down after more than a decade of leadership across India and South-East Asia. Gupte played a central role in building Wavemaker into one of India’s most sought-after media agencies.

Banerjee joined WPP media in 2018 as managing partner – west at Wavemaker India, where he focused on strengthening client relationships, scaling teams and driving regional growth. In 2023, he was promoted to chief client officer – west, north and east, further sharpening the agency’s client-centric approach and integrated media delivery.

Announcing the move, WPP media South Asia CEO Prasanth Kumar, said the appointment comes as marketers increasingly demand data-led, integrated solutions that deliver measurable business outcomes. He added that Banerjee’s leadership across digital and offline channels would be critical as WPP media adapts to a rapidly evolving media landscape.

In his new role, Banerjee said the convergence of creativity, data and technology is opening up new growth opportunities for clients, and that he looked forward to building solutions that drive long-term value and impact.

Reflecting on his exit, Gupte said his 15-year journey at WPP media had been shaped by collaboration, resilience and shared purpose, and thanked colleagues for their support across multiple leadership roles.