UP Warriorz rope in L’Oréal Professionnel as title sponsor for WPL season 4

MUMBAI: UP Warriorz, the Capri Sports–owned Women’s Premier League franchise, has roped in L’Oréal Professionnel as its title sponsor for WPL season 4, forging a partnership built on performance, confidence and women-first ambition.

The association pairs UP Warriorz’s positioning as a purpose-led women’s team with L’Oréal Professionnel’s professional beauty pedigree, extending beyond logo visibility into content-led storytelling and season-long integrations. The collaboration aims to spotlight confidence as a competitive edge: on the pitch and beyond it.

Capri Sports director Jinisha Sharma, said the tie-up reflects a shared belief in transformation and empowerment. “This is more than a sponsorship. It is about building narratives that encourage young women to dream fearlessly and pursue excellence,” she said.

UP Warriorz COO Kshemal Waingankar, added that the partnership aligns closely with the franchise’s women-first ethos. “It is about enabling women to perform at their best, in sport and in life,” he said.

L’Oréal Professionnel India general manager Mathilde Barthélemy-Vigier, said the brand’s association with UP Warriorz was a natural extension of its values. “Together, we celebrate women who challenge boundaries and inspire change. It is truly where the pros meet the pros,” she added.

The partnership strengthens UP Warriorz’s commercial playbook ahead of WPL season 4, as brands increasingly look to women’s sport for credibility, cultural relevance and long-term engagement.