Turning the page on revenue as Sundar Kondur joins The Hindu Group

MUMBAI: From selling space to steering strategy, Sundar Kondur is back where the headlines began this time to write a new revenue chapter. Sundar Kondur has taken charge as chief revenue officer at The Hindu Group Publishing Pvt Ltd, marking a high-profile leadership move in India’s media and publishing landscape. The appointment brings back a familiar face to the Kasturi ecosystem, but with a much broader mandate shaped by nearly two decades of frontline media sales experience.

Kondur joins The Hindu Group after a long and decorated stint at Bennett Coleman & Co. Ltd. (The Times of India Group), where he spent over nine years across senior leadership roles spanning national, regional and experiential businesses. Most recently, he served as director for Times Experiences, alongside parallel responsibilities as director for South & East and SVP and regional head for South, overseeing advertising sales across print, digital, television, radio and outdoor assets.

During his tenure at the Times Group, Kondur was credited with consistently strong sales performance, earning Best Branch Awards for two consecutive years and the President’s Choice Award as National Sales Achiever in 2018 and 2019. He also played a key role in creating and monetising new intellectual properties for the group, while remaining an active voice in the industry as a management committee member of the Advertising Club, Bangalore, and a regular panelist at brand and marketing forums.

Notably, this is not Kondur’s first innings with The Hindu Group. Between 2015 and 2016, he served as vice president for advertising sales at Kasturi & Sons Ltd, where he headed national sales and was instrumental in driving the publication’s highest-ever revenue growth, helping move the business from loss to profit. His earlier career also includes senior leadership roles at Mid-Day and multiple brand-building and P&L assignments within the Times Group.

In his new role as chief revenue officer, Kondur is expected to focus on strengthening monetisation strategies across platforms, deepening advertiser partnerships and aligning commercial growth with the group’s evolving editorial and digital ambitions.

With Kondur’s return, The Hindu Group signals a sharper commercial push, one rooted in legacy, but powered by contemporary media economics.