Tanvee takes the star route as she joins JioStar’s marketing orbit

MUMBAI: Call it a cosmic career leap, Tanvee Meisheri has officially entered the JioStar universe. The seasoned marketer, who has spent over a decade shaping brands across FMCG, banking, retail, and consumer goods, has joined JioStar as senior marketing manager, marking a high-voltage new chapter in her already stellar trajectory.

Based in Mumbai, Meisheri stepped into the role in October 2025, where she will drive the growth of JioStar’s Linear TV vertical through innovative marketing interventions and category-building efforts. It’s a move she describes as carrying forward “lessons, values, and friendships” into one of India’s most rapidly scaling media and entertainment powerhouses.

Her ascent to JioStar comes after a packed three-and-a-half-year stint at Unilever, where she most recently served as assistant brand manager for home care. From March 2025 to October 2025, she spearheaded brand crafting, design, and innovation for the company’s laundry portfolio, sharpening her expertise in consumer-centric product development.

Before that, she spent 2 years and 10 months shaping the fortunes of one of India’s most loved pantry staples as assistant brand manager at Kissan. There, she worked on sauces and spreads, drawing on deep consumer insight to deliver the right product-marketing mix, category innovation, and advertising strategies that made everyday eating effortless and joyful for millions of Indian households.

Her Unilever innings was preceded by a high-impact role at Godrej Consumer Products ltd, where she served as assistant manager for innovation between September 2020 and June 2022. Her work spanned hair care and air care categories, with a strong focus on identifying need gaps, mapping insight-led opportunities, and shaping products that could solve consumer problems current offerings hadn’t cracked.

If her FMCG roles polished her innovation credentials, her retail-sector experience sharpened her business acumen. At Future Consumer limited, Meisheri helmed Voom detergent as brand lead from February 2019 to September 2020, where she created the brand identity and launched 10 SKUs in 1,500 stores and on Amazon within just three months. She also drove P&L objectives, led cross-functional coordination across packaging, VM, NPD, SCM, sales and planning teams, and delivered both brand awareness and business growth across India.

Her marketing roots trace even further back to Axis Bank, where from June 2015 to January 2017, she managed social media marketing across brand and ROI-led campaigns. From steering campaigns during demonetisation, to spearheading the Buzz Credit Card launch and the Young Bankers Programme, to conceptualising Axis TV across 4,800 branches, she stitched together some of the bank’s most visible digital and offline brand projects. Her work even earned her a DMA Asia Silver award for Best Use of Print Media in 2017.

She began her professional journey in advertising at Greysell Marketing Promotions, working her way from Client Servicing (2011–2012) to senior account manager (2012–2015), handling marquee accounts including ICICI Bank, Viacom18, Sony MSM, Marico and JSW. Notably, she acquired 10 new SBUs from existing clients and 4 new accounts delivering Rs 50 lakh worth of additional business in a single year.

Alongside her professional ascent, Meisheri has continued investing in education, currently pursuing the executive general management Programme at IIM Ahmedabad (2025) after completing her PGDM in Marketing from Welingkar Institute (2017–2019).

With her move to JioStar, Meisheri steps into a media ecosystem undergoing rapid reinvention and she brings with her a rare blend of FMCG rigour, digital agility, innovation depth, and brand-building insight.

From managing detergent SKUs in 1,500 stores to navigating campaign storms during demonetisation, her career has already spanned categories, crises, and consumer cohorts. Now, as she enters the JioStar constellation, one thing seems clear: Tanvee Meisheri isn’t just joining the stars, she’s set to become one.