Tanishq strikes gold as India’s women champions sparkle in victory

MUMBAI: India hasn’t just lifted a trophy, it has struck gold in spirit, grit, and glory. And now, Tanishq has turned that golden moment into something even more precious, honouring the Indian women’s cricket team’s historic ICC Women’s Cricket World Cup triumph with a tribute rooted in the hearts and homes of the nation.

In a gesture as symbolic as the win itself, Tanishq has crafted special rings for every player using gold exchanged by families across India, transforming the emotional legacy of millions into a national salute for the women who carried the hopes of 1.4 billion people. It’s not merely jewellery, it’s a piece of India recast for its champions.

The Indian women’s team’s victory has ignited celebration across the country, marking a watershed moment for sport and for generations of girls who now have fresh heroes to look up to. Their performance embodied determination, composure, and courage qualities that have inspired admiration, pride, and an unmistakable shift in how India views women in sport.

For Tanishq, a brand that has long mirrored the stories, aspirations, and milestones of Indian women, the tribute fits seamlessly into its legacy. The rings represent not only celebration, but a continuation of the brand’s commitment to empower and uplift the journeys of women across the nation.

Titan Company Limited CEO for jewellery division Ajoy Chawla captured this sentiment, saying, “The Indian women’s cricket team has given the country a moment that will be remembered for generations. These rings from Tanishq are our way of honouring their spirit crafted from the recycled gold that lakhs of customers have exchanged with us. Each ring carries a piece of the country, just as the team carries the pride of the nation.”

The iconic gesture draws from Tanishq’s Gold Exchange Programme, which has transformed how India renews and revalues its jewellery. More than 1.8 lakh kilos of gold have been exchanged by 32 lakh customers across the country, making it one of the largest movements of trusted gold renewal. With 0 per cent deduction on exchange across any karat, even as low as 9KT, the programme ensures families can give old gold new life and now, that legacy shines on the fingers of India’s World Cup-winning heroes.

What began as a simple service has evolved into a nationwide movement. And in this moment of national pride, the movement has given India a powerful symbol: a ring forged from collective memory, collective trust, and collective celebration.

As the nation cheers its champions, the rings stand not just as a tribute, but as a reminder of how India in all its diversity, devotion, and emotion comes together to shine.