SW Network lands creative role for Fila and Foot Locker

MUMBAI: SW Network has put its best foot forward, winning the creative mandate for Fila and Foot Locker from Metro Brands Ltd, one of India’s most established names in footwear retail.

Announced in Mumbai on 26 November, the partnership sees the agency handling Fila’s digital creative work while also taking charge of mainline creative duties for Foot Locker. For Metro Brands Ltd, known for decades of craftsmanship, quality and a sharp eye for global trends, the move signals a renewed push to connect with younger, style-driven consumers.

SW Network will look to sharpen Fila’s digital presence and speak to India’s growing athleisure audience through lively storytelling and interactive online campaigns. For Foot Locker, the goal is to cement its place as India’s home of sneaker culture by spotlighting individuality, movement and self-expression.

SW Network co-founder Pranav Agarwal, said the team was energised by the brief, noting that the aim was not just to advertise but to spark conversation and build community.

Metro Brands Ltd head of marketing (AVP) for the sports division Meenakshi Samantaray, said the partnership arrives at the right moment as athleisure gains momentum in the country. She added that Sociowash’s creative understanding and cultural intuition would help the company connect strategically with its audiences.

The win adds another stride to SW Network’s expanding portfolio as it continues crafting campaigns designed to make brands stand out in a crowded market.