Brands
Sula appoints Sahil Misra as global head exports and brand ambassador
MUMBAI: Sula Vineyards has elevated Sahil Misra as its global head of exports and global brand ambassador, a dual mandate that puts him at the centre of the winery’s international ambitions. Misra, long recognised for turning tastings into theatre, will now champion Sula’s wines across India and key global markets while shaping its export strategy.
Misra has spent the past two years growing through the company’s tastings and experiences vertical. Most recently, he served as deputy general manager for tastings and experiences and led global exports, all while representing Sula across North and East India. His new role broadens that canvas, placing him in charge of global brand building as well as taking Sula’s wines to new shelves and new audiences.
Before joining Sula, Misra built a career rooted in hospitality and wine education. He worked as a brand ambassador for Kamet Indian Single Malt Whisky, served as a sommelier and wine advisor at Wi-Not Beverage Solutions, taught wine appreciation with Indulge India and began his journey at The Oberoi Group as an assistant sommelier. A brief stint at Hyatt Regency rounded out his early training.
From pouring glasses to plotting global growth, Misra’s rise mirrors the evolution of India’s wine culture itself. And as he takes Sula’s story further afield, the brand seems ready to uncork its next chapter.