Stupa Sports expands global footprint with new partnerships across Asia, Europe

MUMBAI: Stupa Sports isn’t just raising the game, it’s smashing its way onto the world stage.

In a landmark leap for Indian sports technology, Stupa Sports has secured two major international partnerships, signalling its growing clout in the global sports ecosystem. The company has teamed up with Swiss Tennis as its official competition management partner for padel nationwide, while simultaneously entering professional pickleball as the exclusive data & technology partner for the Pickleball Champions League (PCL) Asia Finals 2025 in Shenzhen, China.

Both deals underscore the rising global demand for AI-powered, India-built sports technology, as federations look for smarter, more efficient ways to run tournaments, analyse performance, and engage fans.

Through its multi-year partnership with Swiss Tennis, Stupa will roll out a fully customised, white-labelled competition management ecosystem. This includes end-to-end tournament operations, rankings, licensing, league administration, payments, player dashboards and notifications: all designed to streamline padel management across Switzerland.

Swiss Tennis head of padel Matthieu Amgwerd, said the collaboration “opens a new chapter” in enhancing professionalism, transparency and growth of padel in the country.

Stupa’s global push continues through its exclusive deal with PCL Asia, where the company will power officiating, broadcast production and AI-led insights during the championship finals in Shenzhen from 3–7 December 2025.

At the heart of the deployment is Stupa Cast, the company’s flagship AI analytics engine, delivering real-time stats, advanced overlays and data-driven storytelling for every main-court match. This is reinforced by Stupa’s multi-angle decision review system, designed to bring fairness, accuracy and broadcast-level precision which features increasingly sought by federations worldwide.

Matches will also be streamed through Stupa’s high-definition multi-camera setup, complete with integrated graphics and sponsor-rich visuals to elevate fan experience globally.

PCL Asia co-founder Steve Kuhn, called the partnership “a milestone moment for pickleball in Asia,” praising the firm’s role in enhancing the sport’s competitive integrity and viewing standards.

Stupa Sports co-founder and COO Deepak Malik, described the pickleball entry as a “milestone moment,” adding that the finals would serve as a showcase for the sport’s “digitally-enhanced future”.