Snack N Snack lands bold in-house launch on Bigg Boss Tamil

MUMBAI: Snack N Snack delivered prime-time flavour inside the Bigg Boss Tamil house with a first-of-its-kind in-show product launch that blended entertainment with innovation. The clean-label Indian snacking brand unveiled its full range to millions of viewers in one of the season’s most striking integrations.

The activation began with a high-impact visual moment. A central installation showcasing all nineteen Snack N Snack products lifted smoothly with a drone reveal, creating a crisp, high-recall shot that instantly hooked the audience.

House captain FJ then stepped in for the official unveiling, setting the stage for natural, on-camera engagement. Contestants explored the lineup, sampled the snacks and reacted in real time, turning the tasting into a lively, organic sequence that felt true to the flow of the episode.

Founded on the belief that snacking should be delicious, honest and guilt-free, Snack N Snack has built its identity around clean ingredients and traditional Indian grains. Its range spans jowar balls, wheat puffs, multigrain mixes and jowar-bajra fusions, all made without palm oil, added sugar, artificial colours or preservatives. The brand’s modern take on “better-for-you” snacking continues to earn steady traction across households.

By tapping Bigg Boss Tamil, one of Tamil Nadu’s most influential entertainment properties on Star Vijay and JioHotstar, the brand secured unmatched visibility and cultural resonance. The drone-led reveal and spontaneous cast interactions ensured the integration stood out as one of the season’s most memorable showcases.

With this milestone moment, Snack N Snack has strengthened its promise of bringing clean, flavour-forward Indian snacking to a wider audience, one crunchy on-screen reveal at a time.