Škoda Auto India launches ‘You never drive alone’ service-led brand campaign

MUMBAI: Škoda Auto India has rolled out a new integrated brand campaign, You never drive alone, in partnership with BBH India, marking the launch of its nationwide service initiative Škoda Super Care aimed at strengthening the customer ownership experience from 2026 onwards.

The campaign is anchored by a brand film that reframes driving as a stress-free journey rather than a functional commute, highlighting Škoda’s expanding service ecosystem across 183 cities. The narrative follows a couple on a scenic road trip, subtly revealing the presence of the Škoda Super Care team as a symbol of continuous support throughout the ownership lifecycle.

Škoda Super Care brings together warranty coverage, roadside assistance for four years, four complimentary services and newly introduced Škoda Check-in services at 1,000 and 7,500 kilometres. The programme is positioned to offer predictable service costs, early engagement with service centres and long-term peace of mind for customers.

Škoda Auto India brand director  Ashish Gupta, said the initiative represents a shift in how the brand supports customers beyond vehicle purchase, combining clarity, value and confidence across every service touchpoint.

BBH India and Propagate India chief creative officer Parikshit Bhattaccharya, said the campaign moved away from functional service messaging towards emotional reassurance, portraying support as a quiet but constant presence.

The campaign is currently live across television, digital, print and out-of-home platforms.