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Sagar Gonsalvez joins JioHotstar as associate director, performance sales, sports

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MUMBAI: JioHotstar has strengthened its commercial bench with the appointment of Sagar Gonsalvez as associate director, performance sales for sports. Based in Bengaluru, Gonsalvez will sharpen the platform’s performance-led advertising play across its live sports and digital portfolio.

In his new role, he will focus on building data-driven, outcome-focused solutions for brands, while deepening advertiser partnerships and accelerating revenue growth across India’s largest OTT and sports platforms.

Sharing the news, Gonsalvez said he was excited to begin a new chapter at JioHotstar, with a clear focus on unlocking scalable performance growth for advertisers and collaborating with teams to create measurable impact for brands.

Gonsalvez brings over a decade of experience across digital media, ad-tech and performance marketing. Prior to joining JioHotstar, he served as DGM, Ad Sales at Paytm, where he led high-performing teams and crafted multichannel strategies across gaming, ecommerce and digital-first brands. His earlier stints include leadership roles at Tyroo, ShareChat, ByteDance, Sony Pictures Networks India, Network18 and Times Internet.

With deep expertise in programmatic advertising, performance funnels and consultative sales, Gonsalvez’s appointment signals JioHotstar’s intent to double down on outcome-led advertising as sports viewership and digital engagement continue to surge.

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