Robin Samuel joins JioStar as manager for entertainment revenue operations

MUMBAI: JioStar has strengthened its commercial engine with the appointment of Robin Samuel as manager, entertainment revenue operations, tapping a seasoned advertising operator as the broadcast giant sharpens its monetisation play.

Samuel joins JioStar after nearly 13 years at Disney Star, where he worked across ad sales operations and print media sales, managing revenue operations for key channels and handling complex advertiser and agency ecosystems.

In his new role, Samuel will oversee entertainment revenue operations at JioStar, bringing more than a decade of hands-on experience in ad sales, account management and operational strategy. His appointment comes as the merged entity looks to streamline processes and extract value across its sprawling entertainment portfolio.

Samuel’s career spans broadcast, print and media operations. He began in sales coordination at Pearl Media, moved through operations roles at Mahuaa Media, and steadily rose through the ranks at Disney Star, where he spent over a decade shaping backend ad sales systems.

At JioStar, the mandate is clear: make revenue work harder. And with a heavyweight operator now in the engine room, the message to advertisers is equally blunt — the new media giant means business