Reaviva appoints Bistriti Poddar as fractional CMO

MUMBAI: Reaviva Holistic Health is strengthening its leadership bench as it gears up for its next phase of growth. The wellness brand has appointed Bistriti Poddar as fractional chief marketing officer, a move aimed at sharpening brand strategy, accelerating growth and deepening its presence in India’s holistic health space.

Bistriti brings over two decades of experience across the digital ecosystem, with a reputation for building brands from the ground up and scaling businesses sustainably. A seasoned growth leader and marketing strategist, she is known for blending strategic clarity with hands-on execution and entrepreneurial instinct, making her a trusted partner for founders and leadership teams across industries and stages.

A four-time TEDx speaker, Bistriti is also a prominent voice in India’s marketing and entrepreneurship ecosystem. Her work has earned her accolades including BW 40 Under 40, reinforcing her standing as a marketer who combines thought leadership with executional depth.

In her role at Reaviva, Bistriti will focus on sharpening the brand’s strategic narrative, strengthening go-to-market initiatives and building scalable marketing systems aligned with the company’s mission of purpose-led, integrated and sustainable health.

“Reaviva represents a powerful intersection of science, soul and sustainability, something that deeply resonates with my own philosophy of building brands with purpose,” said Bistriti Poddar. “As a fractional CMO, my role is not just to drive visibility or growth metrics, but to help create clarity of positioning, narrative and direction. I’m excited to partner with the Reaviva team at this stage of their journey to build a differentiated, trust-led wellness brand that balances long-term brand equity with near-term business outcomes, while staying deeply rooted in authenticity and impact.”

Shalini Shivdasani, founder and CEO of Reaviva Holistic Health, said the appointment comes at a critical moment in the company’s evolution. “As Reaviva enters its next phase of growth, we were looking for a strategic partner who not only understands marketing but also understands founders, purpose-led businesses and the realities of building something meaningful from the ground up. Bistriti brings a rare combination of deep strategic thinking, hands-on execution and entrepreneurial empathy. Her experience across industries and her ability to build scalable marketing systems make her a natural fit for Reaviva.”

With the appointment, Reaviva is doubling down on strategic leadership and long-term brand building as it seeks to scale impact in the fast-evolving holistic health and wellness market.

Purpose is no longer a positioning tool. For Reaviva, it is now the growth engine.