Publicis Starcom storms Flipkart media account in Rs 750 crore agency coup

MUMBAI: Publicis Groupe’s Starcom India has wrested Flipkart Group’s integrated media business in a Rs 750 crore coup, ending Essencemediacom’s long tenure on the account and marking one of the biggest agency switches of the year.

The mandate spans the full Flipkart Group portfolio, including fashion platform Myntra, value-commerce arm Shopsy, travel platform Cleartrip and fintech venture Super.money, giving Starcom control of both traditional and digital media duties across the ecommerce major’s expanding ecosystem.

The business was awarded after a multi-agency pitch involving networks including Omnicom Media Group, WPP Media and Madison World. Following the evaluation, Flipkart opted to hand the consolidated mandate to Starcom, part of Publicis Groupe’s media stable.

Starcom will deploy a full-funnel media strategy designed to drive scale, performance and brand impact across consumer touchpoints, underpinned by audience intelligence and cultural insight. The account will be powered by Publicis Groupe’s AI-led growth os and its connected media framework, integrating data, technology and content to deliver measurable outcomes for the Flipkart Group.

The win further strengthens Publicis Groupe’s hold on large, platform-driven advertisers as India’s ecommerce and fintech advertising wars intensify.