Priya Ghatkar rises to director ad sales at JioStar

MUMBAI: JioStar has elevated Priya Ghatkar to director ad sales, signalling a strong vote of confidence in one of its most consistent revenue drivers. In her new role, Ghatkar will spearhead advertising growth, nurture key client relationships and lead strategic sales initiatives across priority markets.

The promotion caps a swift rise at JioStar. She previously served as Manager Ad Sales, where she was instrumental in scaling performance and handling marquee accounts with a steady hand and a sharp commercial instinct.

Ghatkar brings with her nearly two decades of experience across India’s media and entertainment landscape. Before joining JioStar, she was manager sales at Disney Star, overseeing key advertiser relationships during a period of intense market churn.

Her longest and most formative stint came at Zee Entertainment Enterprises, where she spent over eight years in progressively senior roles. As Territory head sales for Zee Tamil and later senior manager ad sales for Zee Telugu, she combined team leadership with a knack for unlocking new revenue streams through impact properties, brand solutions and innovative formats.

Earlier in her career, she held sales roles at TV Today Network, building strong advertiser relationships in the western market, and began her professional journey in scheduling, giving her a well rounded view of the broadcast business from the inside out.

Armed with a masters in marketing management from Welingkar Institute of Management, completed between 2009 and 2012, Ghatkar is known for blending structure with sales flair. At JioStar, she now steps into a larger canvas, with the mandate to turn partnerships into performance and ambition into numbers.